Meta Reports AI Adoption by Major Tech and Banking Giants
According to a recent announcement, Meta has revealed that its AI models have been downloaded nearly 350 million times since last year. This figure reflects an impressive increase, surpassing 10 times the downloads reported at the same time in 2023, with over 20 million downloads occurring just last month.
“The success of Llama is made possible through the power of open source. By making our Llama models openly available, we’ve seen a vibrant and diverse AI ecosystem come to life where developers have more choice and capability than ever before,” the company stated on its website.
The innovation within the AI landscape has been both broad and rapid, with startups and enterprises alike leveraging Llama for various applications, whether on-premises or through cloud providers. Notably, usage through cloud services, such as Microsoft and Amazon Web Services, has more than doubled in just a few months. Major firms like Goldman Sachs, Zoom, AT&T, DoorDash, and Shopify are now utilizing Llama.
In exploring the business implications of Meta’s Llama 3.1, experts note a potential transformation in customer interactions. “These models can be used to communicate with customers and provide instant 24/7 assistance with simple queries that do not require human intervention,” said Ilia Badeev, head of data science at Trevolution Group. He emphasized that large language models (LLMs) could personalize marketing campaigns and enhance recommendations for individual customers.
Moreover, industry observers anticipate significant changes in customer service. Mike Conover, CEO of Brightwave, remarked, “If you think about the cost of intelligence effectively going to zero over time for customer relations, call centers will not exist in the future.” He believes AI systems will effectively manage large volumes of customer inquiries satisfactorily.
In a quarterly earnings call, CEO Mark Zuckerberg elaborated on Meta’s strategy to monetize AI. He predicted that AI would eventually create personalized advertisements, allowing advertisers to set business objectives and budgets, while Meta’s AI would handle the implementation. “Advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them,” Zuckerberg added.
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