Meta Reports Strong AI Adoption Among Major Companies
Meta has announced that its AI models have been downloaded nearly 350 million times since last year. This figure is more than ten times the downloads recorded during the same period in 2023, with over 20 million downloads occurring in just the last month.
“The success of Llama is made possible through the power of open source. By making our Llama models openly available, we’ve seen a vibrant and diverse AI ecosystem emerge, offering developers greater choice and capability than ever before,” the company stated.
Meta noted that the use of its AI models through cloud providers such as Microsoft and Amazon Web Services has more than doubled between May and July. Notable companies that have adopted Llama include Goldman Sachs, Zoom, AT&T, DoorDash, and Shopify.
Business Impacts of AI Innovation
PYMNTS recently explored the significant impact of Meta’s Llama 3.1 on businesses, highlighting the balance companies must strike between accessing powerful, cost-free AI and addressing challenges related to implementation and security. Ilia Badeev, head of data science at Trevolution Group, emphasized that:
“These models can be utilized to communicate with customers and provide instant 24/7 assistance with simple inquiries that do not require human intervention.”
Experts like Mike Conover, CEO of Brightwave, predict a transformative shift in customer service, stating:
“If you think about the cost of intelligence effectively going to zero for customer relations, call centers will not exist in the future. AI systems will manage large volumes of customer inquiries in a meaningful and satisfactory way to end users.”
Meta’s Plans for AI Monetization
During a recent earnings call, CEO Mark Zuckerberg shared Meta’s future plans to leverage AI for revenue generation. He anticipates that AI will facilitate the creation of personalized ads:
“Advertisers will simply provide us with a business objective and a budget, and we’re going to take care of the rest for them,” he noted. “We’ll progress incrementally over time, but I believe this will become a significant development.”
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