Experian India has taken a significant leap forward in fraud prevention with the launch of AiDRIAN, an innovative AI-based tool designed to detect potential fraud at its source.
In today’s digital economy, the rise of fraudulent activities has become a significant concern for financial institutions and lenders. AiDRIAN, the latest offering from Experian India, seeks to address this issue by integrating advanced device profiling and analyzing over 150 parameters to identify and stop fraud in its tracks.
Unlike traditional fraud detection systems, AiDRIAN is built to distinguish between legitimate customers and fraudsters with high accuracy. This differentiation is crucial as it helps lenders avoid the pitfall of rejecting genuine customers, which can negatively impact conversion rates. By preventing fraudulent activities without hindering business operations, AiDRIAN has the potential to increase revenues by up to 15% in markets where it is implemented.
This AI-driven tool represents a significant advancement in financial security, providing businesses with a robust solution to tackle the ever-evolving threat of fraud. As fraudsters become more sophisticated, tools like AiDRIAN will be essential in staying ahead of the curve and ensuring the integrity of financial transactions.
